The market for self-care services within a local economy needs a channel strategy to ensure maximum adoption of self-care services by those people who could benefit from self-care. This will also encourage new channel innovations and scale-out of channel capacity within a local economy.
Scope of SIG
A channel strategy will enable both the transition of people in and out of self-care services. Existing GP, hospital and social care providers will use step-down channels for moving patients into self-care. In addition, channels will be identified to refer people into self-care who have some form of unmet need for health and care services. Equally, the channel strategy will explore transitions from self-care back into statutory services where circumstances and needs change.
- Paul Clitheroe, Liverpool CCG <Paul.Clitheroe@liverpoolccg.nhs.uk>
- Jennie Williams, Liverpool CCG <Jennie.Williams@liverpoolccg.nhs.uk>
- Paul Thomas, Microsoft <P.Thomas@microsoft.com>
- Cath Doman (Bradford) Presentation, 11 July 2014